Are you the proud owner of a new restaurant? Promote your business online! Unlike local newspapers or billboards, the Internet allows you to show the right ads to the right people at the right time. The result? Your customers will feel special. And they will keep coming back again and again. This post covers three online advertising strategies for restaurants to find new customers and increase sales.
Attract restaurant customers with personalized offers
Most restaurants will have a variety of customers. The couples enjoying a romantic night out together. The group of friends acknowledging that they should really get together more often. The suits discussing the gross profit margin. The new parents checking their phones every five minutes to see whether the babysitter called.
When you advertise your restaurant online, you can easily address these different types of guests as individuals. LinkedIn, for example, lets you target people based on locations and job titles. You could show all of the CEOs of businesses in your area an ad that reads: “We offer exquisite food in an exclusive atmosphere – the perfect place to close the deal with that big client.”
Attract restaurant customers with discounts
Offer your customers discounts when they
- eat at your restaurant twice in one month.
- reserve at least a week in advance.
- celebrate birthdays, bar mitzvahs, and anniversaries at your restaurant.
- come in on Thanksgiving, Valentine’s Day, and Brain Awareness Week.
- write a great review on Yelp or rave about your food on their personal blogs.
Any reason at all that will make your guests feel special. And you don’t need to think big to leverage the psychology of discounts: small gestures like a free piece of pie or an extra scoop of ice cream go a long way.
When you advertise your restaurant online, you can distribute hundreds of flyers in your neighborhood in a matter of seconds. Because the flyers are digital, they don’t need to be printed out, thrown into mailboxes, and pinned under windshield wipers. Instead, they just appear on local people’s screens.
And you don’t have to worry about wasting flyers on people the discount doesn’t apply to, either. Facebook, for example, lets you target its users based on their account activity. You could create a discount for newlyweds and show it to couples in your area who recently changed their status to “married.”
Attract restaurant customers by being in the right place at the right time
People are thinking about ordering food or finding a place to eat all the time. But they aren’t always walking past your restaurant when they’re doing it. Instead, they might be sitting at their desks or waiting for their kids’ karate class to let out.
But you can still increase your foot traffic: get in front of potential customers when they search the Internet for restaurant ideas, make them walk past your restaurant in the digital space. When people type things like “cheap restaurants near me” into Google and Bing, your ad can appear in a very prominent position and with a very fitting message. For example: “MARTHA’S Cheap Neighborhood Restaurant. Now Open For Business!”
This is one of the most effective forms of online advertising available. You are cherry picking people who are a) in your area and b) have explicitly expressed an interest in something you offer – and guiding them towards your restaurant with a relevant ad. Even better: you can opt to include a call function so people can get in touch with you with a single click on your mobile ads.